HTML All The Things is a podcast for developers navigating the modern web industry.
Hosted by web development agency owners Matt Lawrence and Mike Karan, the show explores web development, AI-driven industry shifts, and the realities of building a sustainable career in tech.
Matt and Mike discuss foundational technologies like HTML, CSS, and JavaScript along with modern tools and frameworks such as Svelte, Vue, WordPress, React, and Tailwind. But beyond the code, the show also dives into freelancing, running a web agency, dealing with clients, and how developers can stay competitive as the industry evolves.
If you're a developer who wants to sharpen your technical skills, understand where the industry is heading, and build long-term leverage in your career or business, this podcast is for you.
Episodes
Wednesday Sep 20, 2023
Wednesday Sep 20, 2023
SEO (Search Engine Optimization) is how websites prepare and portray themselves to search engines like Google and Bing. The goal of SEO is to generate as much traffic (ideally organic traffic) as possible from the right people - namely prospective customers. The problem with SEO is that many industries and specific keywords are very competitive and require a lot of effort by someone that knows what the search engines want. In order for them to operate effectively they'll need to work with a developer and/or CMS to ensure good technical SEO and be given control over at least some of the website's content (ie blog posts) so that they can try and rank in as many relevant keywords as possible. For small businesses, having someone do their SEO for them seems like a massive gamble, so its a hard sell. If the small business tries to do their own SEO, they may find that their efforts aren't yielding any leads because SEO is not only time consuming, but can also get complex. In this episode, Matt and Mike discuss how to deliver the best possible SEO service to a small business that is on a tight budget, with minimal free time to dedicate to content and keyword research.
Show Notes: https://www.htmlallthethings.com/podcasts/seo-for-small-businesses
Scrimba Discount: https://tinyurl.com/ScrimbaHATT
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