HTML All The Things is a podcast for developers navigating the modern web industry.
Hosted by web development agency owners Matt Lawrence and Mike Karan, the show explores web development, AI-driven industry shifts, and the realities of building a sustainable career in tech.
Matt and Mike discuss foundational technologies like HTML, CSS, and JavaScript along with modern tools and frameworks such as Svelte, Vue, WordPress, React, and Tailwind. But beyond the code, the show also dives into freelancing, running a web agency, dealing with clients, and how developers can stay competitive as the industry evolves.
If you're a developer who wants to sharpen your technical skills, understand where the industry is heading, and build long-term leverage in your career or business, this podcast is for you.
Episodes
6 hours ago
6 hours ago
52 min
Small-business websites used to have a straightforward job: explain who you are, what you offer, and how customers can contact you. Then search became a major source of discovery, and businesses added keyword-focused pages, blogs, technical SEO, and local listings.
Now AI Overviews and zero-click search are changing the equation again. Does that mean blogs and traditional websites are dead? Matt and Mike argue that they are still essential - but they are no longer the whole strategy.
In this episode, they break the modern small-business website into three layers: a trustworthy digital brochure, a discovery engine, and a useful tool. They explore how calculators, product selectors, rankings, schedules, availability checkers, and other “micro-app” pages can give real customers a reason to visit, return, and take action. They also explain why businesses should preserve existing content and link equity, measure what works, and build the new layer gradually instead of throwing everything out.
Show Notes: https://www.htmlallthethings.com/podcast/small-business-websites-need-to-do-more-than-exist
Use our Scrimba affiliate link (https://scrimba.com/?via=htmlallthethings) for a 20% discount!! Full details in show notes.
No comments yet. Be the first to say something!