UX Considerations

We dive into the world of UX in this episode, analyzing some basic tactics you can use to ensure that your users have a great experience on your site or app!

UX Rules

Source: https://theblog.adobe.com/15-rules-every-ux-designer-know/

  1. UX is not (only) UI

    • User Interface is a part of User Experience
    • Are glitches part of UX?
  2. Know your audience
    • User research is a natural first step in the design process
    • Designing a site for a specific industry will very much influence your decisions.
  3. You are not the user
    • Testing with real users is an essential part of the design process
    • Many examples where we thought something was simple but a small test group immediately got confused
  4. Adapt design for short attention spans
    • Don’t overwhelm users with too much information
    • Short blocks of text because people don’t read
    • Keep interactions quick, don’t make people fill out massive forms
  5. The UX process isn’t set in stone
    • Adapt your design process for the product you design
    • Designing a small one page site for a small business is drastically different than a ecommerce website
  6. Prototype before you build a real product
    • The design phase for digital products should include a prototyping stage
    • We always make at least a wireframe to show the interactions and pages to clients so they know at a high level what the experience will be
    • For larger clients a full clickthrough mockup can be made before any development begins to iron out all misunderstandings and conflicts
  7. Use real content when designing
    • Avoid Lorem Ipsum and dummy placeholders
    • Our customers have been confused before asking what is this “gibberish” in reference to lorem ipsum
    • Also confused as to why the pictures are different then what he had in mind when we use generic stock photos
  8. Keep things simple and consistent
    • The hallmark of a great user interface is simplicity and consistency
    • For example I find it confusing when a one page scroll website has a navigation that then opens up a different page. Don’t combine the two.
  9. Recognition over recall
    • Showing users elements they can recognize improves usability versus needing to recall items from scratch
    • People know what buttons look like and usually know to click them, same with links and form inputs. Don’t try to reinvent the wheel
  10. Make design usable and accessible
    • Design for a diverse set of users that will interact with your products
    • Keep in mind that some users are color blind or even blind so make sure to follow the accessibility guidelines
  11. Don’t try to solve a problem yourself
    • Design is team sport — don’t work in isolation
  12. Don’t try to solve everything at once
    • Design is an iterative process
  13. Preventing errors is better than fixing them
    • Whenever possible, design products to keep potential errors to a minimum
  14. Offer informative feedback
    • An app or website should always keep users informed about what is going on
    • Transitions are a great way to show what is happening without holding the users hand
  15. Avoid dramatic redesigns
    • Remember Weber’s Law of Just Noticeable Differences
    • Example digg redesign killed the site

Web News - Microsoft

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