Authentication is a critical part of modern websites and web apps. Everything from ecommerce stores through membership sites will almost always have some form of authentication for their users. As a web developer, creating an authentication system can seem daunting because of the security that's involved in storing people's passwords and sensitive account data. It's difficult to keep up with all the security threats out there when you're juggling a DIY authentication system, maintenance, and developing new features. Luckily, there is tooling available for web developers that can help them authenticate their users with minimal effort. Products such as Firebase, Lucia, and NextAuth.js all provide ways to help offload authentication from your developer to-do list. In this episode, Matt and Mike discuss why you would (or would not) roll your own auth, and your available options if you don't want to make your own.